A clear breakdown of how HighLevel AI products are priced — AI Employee plans, Agent Studio, Workflow AI, Voice AI, and phone/SMS telephony costs — plus a live AI Cost Estimator.
Some HighLevel AI features are included with AI Employee, some are free with fair-usage protections, and others are billed on a pay-per-use basis. Always use the product-specific section below before quoting pricing, estimating usage, or setting up rebilling.
Important: Pricing and model availability may change. Third-party model/provider rates may also change based on provider updates, model version, service tier, or HighLevel implementation. When quoting pricing externally, confirm the current in-app pricing and billing settings first.
For the official, always-current reference, see HighLevel's AI Product Pricing page.
| Plan | Monthly Cost | What's Included |
|---|---|---|
| Pay-Per-Use | $0/mo fixed AI plan | Charges based on actual billable usage. No included allotments. |
| AI Employee Growth | $50/mo per enabled sub-account | 1,000 Conversation AI responses and 100 combined Voice AI minutes per month. Overages apply beyond those limits. |
| AI Employee Unlimited | $97/mo per enabled sub-account | Unlimited Conversation AI and Voice AI subject to fair use. Phone, SMS, carrier, Agent Studio, and certain external AI charges remain separate. |
Key takeaway: "AI Unlimited" is not truly unlimited. Phone calls, SMS, carrier fees, Agent Studio, and external workflow AI are always pay-per-use regardless of plan.
Agent Studio is never included in any plan. It is always billed on a pay-per-use basis.
| Content Type | Provider / Model | Input Price | Output Price | Unit |
|---|---|---|---|---|
| Text (LLM) | OpenAI GPT-5 | $1.25 | $10.00 | per 1M tokens |
| Text (LLM) | OpenAI GPT-5 Mini | $0.25 | $2.00 | per 1M tokens |
| Text (LLM) | OpenAI GPT-5 Nano | $0.05 | $0.40 | per 1M tokens |
| Text (LLM) | OpenAI GPT-4.1 | $2.00 | $8.00 | per 1M tokens |
| Text (LLM) | OpenAI GPT-4.1 Mini | $0.40 | $1.60 | per 1M tokens |
| Text (LLM) | OpenAI GPT-4.1 Nano | $0.10 | $0.40 | per 1M tokens |
| Web Search | Tavily | $0.01/search | — | per search |
| Image | DALL-E 3 Standard 1024×1024 | $0.04 | — | per image |
| Image | DALL-E 3 Standard 1024×1536 | $0.08 | — | per image |
| Image | DALL-E 3 HD 1024×1024 | $0.08 | — | per image |
| Image | DALL-E 3 HD 1024×1536 | $0.12 | — | per image |
| Video | Gemini Veo3 Fast | $0.15 | — | per second of video |
| Video | Gemini Veo3 | $0.40 | — | per second of video |
| Action / Plan | Price | Included Executions | Overage Rate |
|---|---|---|---|
| Decision Maker | $0.01/execution | — | — |
| Intent Detection | $0.01/execution | — | — |
| Summarize Text | $0.01/execution | — | — |
| Translate | $0.01/execution | — | — |
| Workflow AI Builder & Generate with AI | Free (fair use) | Resets daily | — |
| Workflow Pro — Free Tier | $0/mo | 100 lifetime executions | $0.01/execution |
| Workflow Pro — Starter | $10/mo | 10,000/mo | $0.008/execution |
| Workflow Pro — Growth | $25/mo | 30,000/mo | $0.006/execution |
| Workflow Pro — Scale | $50/mo | 65,000/mo | $0.004/execution |
These are wallet-billed charges through the LC Phone System and are never included in an AI Employee plan.
| Service | Rate | Notes |
|---|---|---|
| Toll-Free Number Rental | ~$2.15/number | Monthly rental fee |
| Local Number Rental | ~$1.15/number | Monthly rental fee |
| A2P Fast Track Registration | $2.85/count | One-time per brand/campaign; A2P standard is variable |
| Inbound / Outbound SMS | $0.0083/segment | Plus variable carrier fees — long SMS = multiple segments |
| SMS Notifications / OTP | $0.0083/segment | Per segment |
| RCS Basic (In/Out) | $0.0083/segment | Same as SMS per segment |
| RCS Single — Inbound | $0.0165/segment | |
| RCS Single — Outbound | $0.0220/segment | |
| Call Recording | $0.0025/min | |
| Recording Storage | $0.0005/min/month | Ongoing storage cost |
| Call Transcription | $0.024/audio minute | |
| Email (Send / Notify / SMTP) | $0.000675/unit | |
| Email Verification | $0.0025/unit |
Voice AI is not a single flat rate. It stacks three cost layers — plus phone charges on top:
Speech-to-speech options replace layers 1+2 with a single rate:
Plus phone call minutes, number rental, and carrier charges — estimated separately and never included in AI Employee Voice AI coverage.
| Point | Detail |
|---|---|
| "AI Unlimited" ≠ truly unlimited | Phone calls, SMS, carrier fees, Agent Studio, and external workflow AI are always pay-per-use |
| Voice AI has 3 cost layers | Voice Engine ($0.045/min) + TTS rate + LLM token cost — PLUS phone charges on top |
| Agent Studio is never included | Always pay-per-use regardless of plan |
| SMS = per segment, not per message | A long SMS may count as 2–3+ segments — never quote a flat per-message price |
| Spending limits default is OFF | Before going live, always configure a hard AI dollar cap to prevent runaway costs |
| Growth plan break-even | If a client uses Voice AI heavily (100+ min/mo) or Conversation AI (1,000+ responses), Unlimited ($97) likely wins over Growth ($50) + overages |
Use the live calculator below to model a realistic monthly budget for AI conversations, Voice AI, SMS, workflow actions, and wallet-based services. Adjust the inputs to match your expected usage and compare all three AI Employee plans side by side.
Model a realistic monthly budget for AI conversations, Voice AI, SMS, workflow actions, and wallet-based services.
Charges are based on actual billable usage.
Phone call minutes, number rental, and carrier-related charges are estimated separately and are not included in AI Employee Voice AI coverage.
Carrier fees, message encoding, destination, and message length can change final SMS costs. Longer messages may use more than one segment.
Lowest estimated cost is not always the best operating plan. Consider service reliability, growth expectations, fair-use limits, and the need for uninterrupted AI service.
Get a tailored Nex-Trends recommendation built around your lead volume, communication channels, and growth goals.
Estimates are for planning purposes only and are not a quote or guarantee of HighLevel charges. Actual costs may vary based on AI model selection, prompt and knowledge-base context, generated output, call duration, carrier fees, message segments, geographic destination, number type, registration requirements, and HighLevel pricing changes. Phone, SMS/MMS, carrier, registration, external AI, Agent Studio, and other wallet-funded charges may apply separately.
Estimates are for planning purposes only and are not a quote or guarantee of HighLevel charges. Actual costs may vary based on AI model selection, prompt and knowledge-base context, generated output, call duration, carrier fees, message segments, geographic destination, number type, registration requirements, and HighLevel pricing changes. Phone, SMS/MMS, carrier, registration, external AI, Agent Studio, and other wallet-funded charges may apply separately.
Always verify current rates in-app before quoting — model and provider rates can change. For the official reference, see HighLevel's AI Product Pricing page.
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